Showing simple filers they can do their taxes correctly with TurboTax

THE CHALLENGE

The year before TurboTax owned easy with the “It Doesn’t Take A Genius” campaign. Now Turbotax was up against doubters and nay sayers. These were simple filers who think their taxes are too complex for TurboTax.

We also knew the tone should be lighthearted and humorous to undermine the seriousness of the tax category.

THE STRATEGY

To these simpler filers who think they’re complex, easy communicated cutting corners, while ‘help’ communicates support and expertise. We needed to show that behind every easy interaction with TurboTax are tons of tax experts, engineers, and designers helping you through the process. Turbotax is easy but it also has every feature you need.

Our message to the doubters was clear. TurboTax has your back.

RELAX THERE’S TURBOTAX SHOWED HOW HELPFUL TURBOTAX’S FEATURES ARE, EVEN IF YOU’RE A CELEBRITY WITH AN EXAGGERATED OR ODD TAX SITUATION.

TurboTax Commercial 2017 DJ Khaled The Exercise Program G. DJ Khaled has questions about the tax implications of his new side hustle, and we have questions about DJ Khaled's training credentials. Relax, There's TurboTax. TurboTax commercial #turbotax https://www.youtube.com/channel/UC_TmqZk7bYEWin22uHGRT9w

https://turbotax.intuit.com A Humpty Dumpty commercial that highlights the dangers for eggs sitting on walls who get distracted by their mobile phones. Relax, There's TurboTax.

Agency: Wieden & Kennedy

Product Campaign // TurboTax

Client

COMPANY

ROLE

Showing simple filers they can do their taxes correctly with TurboTax

THE CHALLENGE

THE STRATEGY

RELAX THERE’S TURBOTAX SHOWED HOW HELPFUL TURBOTAX’S FEATURES ARE, EVEN IF YOU’RE A CELEBRITY WITH AN EXAGGERATED OR ODD TAX SITUATION.